Pride Racing was created to design, develop and propose different high-end BMX racing parts that we could not find at the time. At Pride Racing, we live and breath BMX racing. Leveraging our experience we cumulated over the years, riding and working in the industry, we also involved top riders from the beginning in order to develop our products and the brand.
We create products which our riders and ourselves want to ride with. The goal is to propose innovative products, combining nice design and top quality in order to improve BMX racing experience.